Director, Content Marketing

Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$111,500.00 – $184,000.00

Target Openings

1

What Is the Opportunity?

The Content Marketing Team at Travelers comprises creative, out-of-the-box thinkers and high-energy storytellers that bring our content strategy to life. As a Director, Content Marketing you will be responsible for leading the development and execution of content strategies for an assigned business area(s).

What Will You Do?

• Manage the development and delivery of content strategies for content marketing initiatives across different mediums and channels for assigned business area(s).
• Collaborate with marketing partners to ensure content aligns to business goals and strategies and delivers on their objectives.
• Manage freelance writers, editors, and designers to create compelling content. Manage individual project budgets.
• Develop content inclusive of articles, landing pages, infographics, videos, webinars, podcasts, and long-form written content. May review and refine content developed by less experienced employees.
• Utilize a wide array of content and SEO applications, software, and tools. Ensure content produced ranks well in search. Stay abreast of cutting-edge technology and makes recommendations on potential enhancements.
• Ensure compliance with established design, written, and/or multimedia content and brand standards and techniques consistent with marketing objectives and recommend adjustments to maintain relevancy.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

• Bachelor’s Degree in marketing or related field.
• Typically has 5-8 years of content and digital marketing experience.
• Advanced knowledge of content marketing strategy and best practices.
• General knowledge of SEO best practices.
• General knowledge of insurance industry, company product/services and marketing strategies to develop company digital channel content and maximize traffic to sites.
• Advanced ability to think strategically, creatively and outside the box in developing designs for marketing efforts.
• Advanced project management skills and ability to manage multiple complex projects simultaneously.
• General analytics, data visualization, and problem solving skills.

What is a Must Have?

• Five years of related content and digital marketing experience.
• Advanced knowledge of the content development, copy, production and media planning functions and the ability to integrate and coordinate internal and external resources.

What Is in It for You?

• Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

Employment Practices

Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results. 

In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.